Automotive Advertising and Marketing Blog

Welcome to the Automotive Advertising and Marketing Blog. This blog is our means of communication between our automotive marketing consultants and the car dealers we sincerely value. The team at Horsepower has a passion for automotive marketing and looks forward to providing you the following content related to us and automotive marketing and advertising:

  • News/Announcements – What we’re up to
  • Deals & Specials – Current Dealership Specials and Automotive Lead Promotions
  • Automotive Marketing Solutions – Profiles on the latest in automotive marketing solutions
  • Auto Advertising Resources – Comprehensive automotive marketing and advertising resources that will help you create a 360 dealership marketing strategy.
  • Buy Here Pay Here Advertising - .
  • Dealership Highlights – A section that focuses on our clients, their challenges, and success.

The team at Horsepower has a passion for automotive marketing and providing forward thinking solutions to the automotive industry. We hope that these posts will serve as valuable resources that enhance your dealership's current marketing strategy. We hope that the articles help you better understand the affects of social media, the ways it can benefit your dealership and why there is not better time than now to rethink the approach to automotive advertising.

Social Media and Automotive Advertising

Written by Automotive Advertising Team on Tuesday, 27 August 2013. Posted in Automotive Advertising, Automotive Marketing, Buy Here Pay Here Advertising

Social Media and Automotive Advertising

Auto Advertising on Social Media: The Latest TrendsLife has truly become a lot simpler for car dealers with the coming of age of social media marketing. In fact, auto marketing campaigns can now ring in more sales volumes without having to spend a king’s ransom on large scale publicity drives! Social media has not only provided a huge platform guaranteeing the widest exposure possible, it has also continued to transform itself , becoming more and more useful for dealership marketing initiatives in the process. 

Managing PPC Auto Advertising Initiatives

Written by Automotive Advertising Team on Tuesday, 27 August 2013. Posted in Automotive Advertising, Buy Here Pay Here Advertising

Managing PPC Auto Advertising Initiatives

How to Manage PPC Auto Advertising Initiatives.

If you have decided upon “Just set it then forget it” perspective for your pay per click auto advertising initiatives, you may still be coming across a conversion or two. Neither will your ad campaign flounder and shriek to a halt! However, what you may not know is that the lack of proper management could actually take the steam away from your PPC campaigns. Refraining from upgrading and updating your campaigns will result in stale auto marketing content and badly synchronized strategies.

Why do PPC Auto Advertising Campaigns Require Continual Management?

PPC campaigns are continually evolving in nature. There are factors such as demand and supply, consumer trends, seasonality, competition and several other factors that continue to change the prevailing environment these ad campaigns operate in. And for accommodating the perpetual changes in the life cycle of PPC campaigns it becomes immensely important to evaluate performances and continue to optimize for uninterrupted success.

Concrete Measures for PPC Auto Advertising Campaigns

Now that the need for continual and relentless management of PPCs seems unavoidable, the following simple measures can be adopted for a planned management schedule:

Performance Evaluation:It is important to take a good look at the relevant metrics, essential for your goals. It is important to remember that PPC campaigns would require some time for gathering momentum. Therefore, you would be required to give them a time of at least one month to about three months before assessing the final performance.

Creation of Strategies:Implementing strategies should be integral to the planning process and of immense relevance for the execution of a PPC campaign that spells success. A well crafted strategy will be ideal for choosing suitable keywords, selecting geographic areas of relevance and create messages for effective differentiation as well as for selection of suitable search engines.

Optimization:Optimization is essentially the key to any PPC auto advertising campaign, both for the well performing ones and the poor performing ones. Those not performing well could profit from keyword refinement and enhanced targeting whereas those that are performing well could need some budget increases and expansion of geographic territories.

Revisiting Goals: It would be essential to revisit your goals every season. For instance, at one point in time, your goal may be to sell across brand new vehicles. However, that might change to pushing for the sale of pre-owned cars instead. Therefore, significant tweaks will have to be introduced in your PPC strategies. The basic idea is to improve upon the ROI from PPC campaigns planned for automotive marketing. An ongoing assessment will always keep you bang on track.

Car Dealer marketing, Advertising for Car Dealers, Automotive Advertising Agency

Written by Automotive Digital Marketing Team on Tuesday, 27 August 2013. Posted in Automotive Advertising, Buy Here Pay Here Advertising, Social Media

Read on to know the importance of going digital to reach the local audience for Car Dealer Marketing

Car Dealer marketing, Advertising for Car Dealers, Automotive Advertising Agency

Attracting Local Customers via Digital Campaigns for Car Dealer Marketing

When we think of digital marketing what comes to our mind is reaching infinite number of people globally. Thus thinking about local businesses it may seem unnecessary at first to use internet or digital marketing to reach the local customers. But what is important here is to understand that web doesn’t exactly need to mean “worldwide” for Car Dealer Marketing. It can also be a very effective tool to reach the local audience. 

Automotive PPC Search Engine Marketing Benefits

Written by Automotive Advertising Team on Tuesday, 27 August 2013. Posted in Automotive Advertising, Automotive Marketing, Buy Here Pay Here Advertising

Automotive PPC Search Engine Marketing Benefits

How to Manage PPC Auto Advertising Initiatives

If you have decided upon “Just set it then forget it” perspective for your pay per click auto advertising initiatives, you may still be coming across a conversion or two. Neither will your ad campaign flounder and shriek to a halt! However, what you may not know is that the lack of proper management could actually take the steam away from your PPC campaigns. Refraining from upgrading and updating your campaigns will result in stale auto marketing content and badly synchronized strategies. 

Why do PPC Auto Advertising Campaigns Require Continual Management?

PPC campaigns are continually evolving in nature. There are factors such as demand and supply, consumer trends, seasonality, competition and several other factors that continue to change the prevailing environment these ad campaigns operate in. And for accommodating the perpetual changes in the life cycle of PPC campaigns it becomes immensely important to evaluate performances and continue to optimize for uninterrupted success. 

Concrete Measures for PPC Auto Advertising Campaigns 

Now that the need for continual and relentless management of PPCs seems unavoidable, the following simple measures can be adopted for a planned management schedule:

Performance Evaluation: It is important to take a good look at the relevant metrics, essential for your goals. It is important to remember that PPC campaigns would require some time for gathering momentum. Therefore, you would be required to give them a time of at least one month to about three months before assessing the final performance. 

Creation of Strategies: Implementing strategies should be integral to the planning process and of immense relevance for the execution of a PPC campaign that spells success. A well crafted strategy will be ideal for choosing suitable keywords, selecting geographic areas of relevance and create messages for effective differentiation as well as for selection of suitable search engines. 

Optimization: Optimization is essentially the key to any PPC auto advertising campaign, both for the well performing ones and the poor performing ones. Those not performing well could profit from keyword refinement and enhanced targeting whereas those that are performing well could need some budget increases and expansion of geographic territories. 

Revisiting Goals: It would be essential to revisit your goals every season. For instance, at one point in time, your goal may be to sell across brand new vehicles. However, that might change to pushing for the sale of pre-owned cars instead. Therefore, significant tweaks will have to be introduced in your PPC strategies. 

The basic idea is to improve upon the ROI from PPC campaigns planned for automotive marketing. An ongoing assessment will always keep you bang on track. 

Automotive Digital Advertising Vs. Traditional Auto Advertising

Written by Automotive Digital Marketing Team on Tuesday, 27 August 2013. Posted in Automotive Advertising, Buy Here Pay Here Advertising

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Automotive Digital Advertising Vs. Traditional Auto Advertising

Conventional & New Forms of Auto Advertising:

Will Television Survive the Race? The internet came into our lives as a revolution, and changed everything from the way we work, live, entertain and market our products and services to our customers like our Auto Advertising techniques. We witnessed the impact of our changed habits on the newspaper industry. Now experts fear the same fate for the television industry too. But that doesn’t mean that you will banish TV from your marketing strategies for Auto Advertising.

Read on more to know how exactly the future of television might affect your future campaigns.

Should Television still be a Preferred Choice for Auto Advertising? Long before the collapse of the newspaper industry began, the readers had started changing their reading habits. Will the same happen in the case of TV too? These are no strict predictions which guarantee that the Television business in going to collapse or see a major downfall in the next 5 years, but we can attempt at looking at our changed Television consumption habits and try deducing the conclusion. In different households the inmates have different preferences in watching TV. Like in our family, my husband loves watching sports whereas my son likes to watch music channels. So when it comes to having a nice family time in front of the TV, it never happens; excluding some important live shows or events. Rest of the time we prefer watching movies together with a DVD player. And when it comes to TV broadcast, DVR has taken it over completely.

We like watching TV on demand as it is very difficult to match our time with the time of broadcast always. As per as I am considered, I catch all my favourite TV programmes on my iPad. Since all these new technologies are driving people away from direct TV broadcasts, how can car marketers make their Auto Advertising reach their potential customers? Well, you still do not have to worry yet, as most on demand programs also have commercials playing inn between and even many HD channels have started playing commercials. Also when we are watching DVR, we quite forget the forward function at times and tend to watch the commercials. Well you can still get lucky! Though there are disadvantages because of these new technologies but there are new Auto Advertising methods you can adopt to beat the tough situations.

Some advertisers target customers by integrating their brand in the TV programs itself, or through pop up ads which come on the screen while a programme is running on. And there is always the option of sponsoring the TV programmes for Auto Advertising. Even while people watch their favourit programs online, you can reach out to your target customers using graphic overlays and video pre-rolls – all thanks to Digital advertising. Where you cannot just stop spending in conventional advertising methods yet, do not hesitate trying the new means as well. In today’s changing world a mix of old and new advertising is a must. If you fear trying out the new means of Auto Marketing or feel sceptical about investing in the fading conventional type of Automotive Marketing, feel free to get in touch with us. We will definitely help you out.

Automotive Advertising On Social Meida: The Latest Trends

Written by Automotive Digital Marketing Team on Tuesday, 27 August 2013. Posted in Automotive Marketing, Buy Here Pay Here Advertising, Social Media

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Automotive Advertising On Social Meida: The Latest Trends

Social media in its relatively short period of existence has been rapidly adopted by consumers and will play an increasingly important role in your automotive marketing strategy. It took 13 years for commercial television to reach 50 million household and 3 years for Internet service providers to sign their 50 millionth subscriber. Facebook hit the 50 million user market in just one year and Twitter in nine months. With the increasing importance of ‘two way’’ conversation between your dealership and car buyers, social media is an excellent tool to keep customer engaged post purchase.

Advertising for Car Dealers: How Can PPC Help?

Written by Automotive Advertising Team on Tuesday, 27 August 2013. Posted in Automotive Marketing, Buy Here Pay Here Advertising

PPC campaigns could be great for online advertising for car dealers, provided they are managed well for improved ROIs.

Advertising for Car Dealers: How Can PPC Help?

Online Advertising for Car Dealers: How Can PPC Help?

Did you know that almost 80% buyers actually use search engines for carrying out a comprehensive research, before selecting which car to buy? Naturally, therefore, it makes perfect sense to focus on online car dealer marketing big time! Net-savvy dealerships are making use of easily navigable websites and email campaigns for automotive marketing.However, PPC marketing, which can prove to be a truly robust tool in advertising for car dealers,is often neglected. In fact, online advertising experts are strongly of the opinion that auto dealerships are being sold short by not making proper use of PPC or Pay per Click advertising.

Social Media Efforts for Auto Dealer Marketing

Written by Automotive Digital Marketing Team, Automotive Advertising Team on Tuesday, 27 August 2013. Posted in Automotive Advertising, Automotive Marketing, Buy Here Pay Here Advertising, Social Media

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 Social Media Efforts for Auto Dealer Marketing

How to Strengthen Your Social Media Efforts for Auto Dealer Marketing

Did you know that if you created a page with a name that’s somewhat similar to an existing page, Facebook could actually merge both pages, resulting in significant loss of content? And this content loss, which is especially difficult to retrieve, could in fact jeopardize your entire auto dealer marketing initiative on social media! Therefore, it is essential to focus attention on the main page when you create a profile or page on social networks in order to attract the maximum number of prospects to it.There are many other similar factors that you need to consider when attempting to launch a dealership marketing drive with the aid of social media. Right from arming sales personnel with tips on social media usage to ensuring optimum customer engagement, this form of car dealer advertising is one way to keep up continual traffic inflow.

Auto Dealer Marketing via Social Media:

Some Facts to Consider To begin with, if you wish to have a system where social media platforms generate good business leads, it is essential to allow your sales personnel to utilize these platforms during work hours. The only problem is that with friends ready to chat and the lure of Farmville, allowing social networking during office hours could lead to significant loss of productive work time. So what do you do? Ban car dealer advertising on social media and lose millions of probable customers? Well, NO. There can be some foolproof solutions, such as: ? Have a social media usage policy instead. Ask your sales personnel to sign this policy that restricts personal usage of social media during work hours. ? There are server monitoring systems that can be engaged for tracking usage patterns on social media. Once your sales personnel get to know about it, they would not consider personal usage during work time. ? Sales personnel should also be trained to post content related to auto dealer marketing on the main page that has been setup by the dealership and not on personal pages created by them. This is important for keeping the focus right and minimize content loss.

Auto dealer marketing on social media involves relentless efforts for keeping the inflow of customers continual. Running advertisements that target customers with specific interests can always help in keeping the “likes” pouring in. Besides, ads prove to be cost effective options because you only pay when a prospective customer shows interest by clicking on your advertisement.Social media is indeed a huge platform that can simplify auto dealer marketing activities. However, preparatory measures are mandatory for reaping the benefits totally.

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