In order to stay
ahead of the competition, dealers must make faster and smarter business decisions. Our clients have access to real-time analytics that will provide visibility into your sales and origination pipeline. At Horsepower, we take a strategic, data-driven approach to ensure profitable decisions are made that will impact your dealership's growth. Determining the most operative automotive marketing strategy requires continuous analysis of key metrics from each deal origination touch point. To measure performance, the Horsepower team will track these quantifiable actions on each client's landing page.
Automotive Marketing Intelligence
- Adverting: Our analysts
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- Click-through: How many times consumers visit the page that is targeted in the marketing campaign.
- Conversion Rate: Conversion rates are a key indicator of the campaign and website effectiveness.
- Education and Engagement: How much time does the visitor spend on the informational pages of the the website.
- Form-Fill Rate: Count the number of forms completed by consumers using the dealership website.
- Lead Acquisition: Study the rates in which consumers complete
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What Real-Time Analytics Provide:
- See how many people are currently completing an application and what touch points were used in converting that impression into a lead.
- See if today?s promotion has increased application conversion.
- See immediate effects of blog posts and tweets.
- Understand the behaviors of consumers who are visiting your dealership?s website.