Reputation Matters

In today's digital world, car buyers research cars and dealers at least a week in advance before visiting a dealership. Potential buyers place great emphasis on the opinions of family and friends as well as previous customers' experiences. Customer reviews and testimonials create an influential digital touch point that impact the consumer during the car buying journey.

Online reviews and consumer-driven touch points meet the needs of the car buyer in multiple ways.The consumer, who is looking for a dealership, has an opportunity to read previous customer reviews. The Review and Testimonial touch points are among the most influential variables that immediately affect what dealership the customer selects.

What your customers are saying online does matter! Over half of American consumers have purchased a product based on an online recommendation. Maintaining a good online reputation will increase customer retention and your dealership's bottom line.

Consumer driven marketing is an essential part of your dealership's marketing campaign; reviews and testimonials play a primary role in the car buying process. Review and testimonial management will increase sales and yield return on marketing dollars.

What The Automotive Reputation Management Team Does


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Reputation Management Team monitors searches engines results and industry blogs to indentify new online listings, both positive and negative, that impact your dealership's reputation . We will effectively identify and mitigate risks , then provide the expertise to deal with them. Your Relationship Manager will provide you with periodic reputation updates on and implement an proactive invention plan in the event of an adverse event.

The Automotive Reputation Management Team Will:

  • Continually monitor and manage your online reputation on Google, Bing, and Yahoo and hundreds of other sites.
  • Provide a proactive response to adverse online posts that will spin the experience into a positive light that builds brand value.
  • Methodically create content that will eliminate negative reviews, blogs, forums, articles, and websites that appear in search results.
  • Implement a testimonial site and review acquisition campaign to build your dealership online reputation.

A Value Based Approach To Automotive Reputation Management

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Horsepower are equipped with the tools to address reputation challenges that face your dealership and protect the long-term reputation value. We will help your dealership leverage the assets we create and increase customer participation

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